Probity Partners Australia
Senior leadership. Deep experience. Direct accountability.
Our managing partners and senior specialists remain close to client work, bringing decades of experience across customer transformation, data, cyber, AI, privacy and compliance.
Wisdom earned. Put to work.
Probity brings together an unusual community of highly specialised leaders and practitioners whose collective experience spans decades and hundreds of projects across enterprise, government and institutions.
Some have pioneered disciplines, challenged established thinking and helped shape best practice—typically behind the scenes.
Others bring the equally important ability to take sophisticated thinking and make it work through technology, operations, governance, compliance, commercial discipline, change management and delivery.
Some do both.
The power isn't any one person. It's the combination.
Our people have seen ambitious strategies succeed, fail and recover.
They have taken emerging ideas into real organisations, tested methodologies against commercial reality and learned why apparently sound initiatives sometimes fail to deliver their promise.
Judgement and pattern recognition earned through experience.
We also bring an outside-in and across-the-silos perspective.
We look at organisations through the eyes of customers, citizens, donors, members, employees, partners and regulators while connecting issues across strategy, people, process, technology, data, cyber, AI, governance, compliance and investment.
We don't pretend to have all the answers and we don't impose somebody else's definition of best practice.
We work alongside the client's people to determine what should be adopted, adapted, rejected or invented.
The client owns the outcome. We help them deliver it.
Our objective is measurable organisational lift—not reports, activity or consulting hours.
We establish intended outcomes and deliverables and help clients progressively demonstrate that the investment is strengthening capability, reducing risk, improving decisions, protecting or creating value and building resilience.
The right wisdom, around the table, when it matters.
Few organisations could—or should—permanently employ this breadth of specialist experience.
Probity provides access to it when it is needed.
Some of our people help identify what could be possible.
Some challenge whether it should be done.
Some determine how it can be done.
Some help ensure it actually gets done.
Together, they help determine: Did it deliver what we said it would?
This is not a traditional consulting pyramid where senior people sell and junior people deliver.
Clients gain access to the experienced people whose expertise brought them to Probity in the first place.
We don't replace capable people. We amplify them.
The right wisdom, around the table, when it matters.
Few organisations could—or should—permanently employ this breadth of specialist experience.
Probity provides access to it when it is needed.
Some of our people help identify what could be possible.
Some challenge whether it should be done.
Some determine how it can be done.
Some help ensure it actually gets done.
Together, they help determine: Did it deliver what we said it would?
This is not a traditional consulting pyramid where senior people sell and junior people deliver.
Clients gain access to the experienced people whose expertise brought them to Probity in the first place.
We don't replace capable people. We amplify them.
Managing leadership
Experienced partners who stay involved.
Choose the expertise you need today, with a clear path to the adjacent governance, compliance and transformation capability you may need tomorrow.
Joel R Nicholson
Managing Partner
Joel leads Probity Partners Australia’s strategy, growth and senior client relationships. A founder and long-serving CEO of Marketsoft, he brings deep experience spanning customer and data services, CRM, identity technologies, advisory and transformation.
His network and delivery experience are especially strong across not-for-profit, public, health and education organisations where mission, trust, revenue and compliance intersect.
Graeme Jeffrey Boorer
senior partner
Graeme founded Customer Strategies in 1988 and has led or advised more than 60 major customer, CRM, data and transformation programs across enterprise and government.
He is architect of the Nine Building Blocks, Probity Score, Agile Compliance and Compliance as a Service, and leads Probity Partners’ independent advisory methodology, governance, compliance and assurance architecture.
Craig betts
cybersecurity & technology leadership
Deep practical technology and cybersecurity capability. Determining whether strategy can actually be architected, integrated, secured, evidenced and operated.
louise Blanken
chief operating officer (coo)
Operational and change-management discipline. Turning decisions into coordinated action across people, processes and responsibilities and ensuring change becomes embedded.
paula kensington
CHIEF Compliance OFFICER
CFO and commercial perspective across governance, compliance and organisational resilience. Connecting obligations with strategy, investment, risk and value rather than treating compliance as an isolated cost or project.
Walter Adamso
Senior Partner: AI
Emerging AI and digital thinking, research and global perspective. Helping organisations distinguish meaningful change from hype and move emerging ideas responsibly from hypothesis into practical application.
Malcolm Auld
Marketing & Stakeholder Strategist
A pioneer of direct and database marketing and customer-centric thinking. Decades of challenging marketing theory against actual customer behaviour and commercial evidence.
clare matthews
Senior Partner - Compliance & Legal
Clare brings more than 25 years’ experience as a General Counsel and Chartered Company Secretary to Probity Partners Australia. She provides legal oversight across governance, privacy and compliance services, including legal review of all customer agreements, helping clients manage risk m, governance and compliance
Senior specialist bench
The right expertise for each engagement.
We assemble experienced practitioners around the outcome—not a leverage-heavy consulting pyramid.
Managing partners and senior advisors
vCISOs and cyber engineers
Business analysts and change leaders
Solution and data architects
Privacy and AI governance specialists
Compliance practitioners and assessors
Work directly with experienced leadership.
Tell us the outcome, risk or transformation that matters. We will assemble a proportionate senior team and remain accountable for delivery.
Independent advisory • Governance • Compliance • Assurance